This partnership between TerraCycle and ShopRite was an in-store pilot program where individuals could recycle their hard-to-recycle soft plastics, conveniently placed at the entrances to their local grocery stores.
During this pilot, there were 5 vinyl wrapped collection bins, highlighting the collection of soft plastics. 3 doors were created with subcategories of soft plastics. The sides of the bin contained a "waste journey" and an accompanying QR code to provided transparency with the recycling process.
This project highlighted collaboration between the brand/client as there were constant updates to brand guidelines and multiple points of contact with varying suggestions. Aggregating all the suggestions and feedback resulted in a successful product the client was happy with. This pilot program has been flourishing as the bins have to be serviced multiple times a week in order to keep up with the volume of soft plastics received.
