Taco Bell Sauce Packet Recycling Pilot
This partnership between TerraCycle and Taco Bell was an in-store pilot program where individuals could recycle their sauce packets in order to win a bench made from the recycled material for their local community.
With 5 in-store installations, and countless public drop-off points, this project was a great showcase for how to inform and engage local communities to participate.
Deliverables included vinyl wall art installations explaining the recycling process, posters, table tents, window clings, and additional branded collateral. Also included was a social campaign targeted to the audience located within the pilot area. The collection units were located in-store, and in public locations throughout the community for participants and the general public to drop off their used sauce packets.
